Consumer decision‐making styles: a multi‐country investigation
نویسندگان
چکیده
منابع مشابه
Consumer Decisionmaking in the Health Care Marketplace
This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited. Permission is given to duplicate this document for personal use only, as long as it is unaltered and complete. Permission is required from RAND to reproduce, or reuse in anot...
متن کاملPersonal Decisionmaking Styles and Long-Term Care Choices
To learn more about how older people make decisions about long-term care (LTC), in-depth interviews were conducted with 63 elderly individuals and 56 of their relatives to obtain information on the decisionmaking process. This qualitative research showed that LTC decisionmaking does not always follow typical consumer decisionmaking models, in which a consumer seeks a product or service, selects...
متن کاملThe COBEREN Project: Drinking Styles and Consumer Culture
As a summary, this introduction is an attempt to look, on the basis of two cluster analyses, at the interactions between consumption and culture. A first, cluster analysis is based on the qualitative phase of the questionnaire. According to the selected pictures, it leads to the definition of 4 drinking styles that can be interpreted in term of culture: Water Culture, Tea/Coffee Culture, Wine C...
متن کاملOnline consumer decision-making styles for enhanced understanding of Macau online consumer behavior
The purpose of this paper is to understand online consumer behavior better by analyzing online consumers' decision-making styles. In this research, an online consumer style inventory, which is suitable for online businesses to measure online consumers' decision-making styles, has been developed in Macau. The current studies of online consumer behavior have not considered the weights of the vari...
متن کاملDecisionmaking as a Management Function
Organizations survive or disappear primarily thanks to the quality of management that leads them. Decision-making is not the only, but the basic function of management that contributes most to the success or failure of the organization. e manager is the one who makes decisions and decision-making is the essence of planning. Planning is the fi rst and most important function of management as a...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 1996
ISSN: 0309-0566
DOI: 10.1108/03090569610153273